Founder Story: Liang Wenfeng of DeepSeek

From Quant Trading to AI Revolution
Liang Wenfeng's path to becoming an AI trailblazer was anything but conventional. Born in the 1980s, Liang showed an early aptitude for mathematics and computer science. His journey began not in Silicon Valley, but in the world of quantitative finance.
In 2013, at the age of 30, Liang co-founded High-Flyer, a hedge fund that would become one of China's largest quant funds. Under his leadership, High-Flyer's assets under management surpassed the RMB 100 billion mark by 2021, establishing it as a leader in the domestic quantitative private equity sector.
"From a young age, I was fascinated by the intersection of mathematics and technology. Quant trading was a natural fit, but I always knew there was more to explore," Liang reflected in a 2024 interview.
Liang's experience in quant trading provided him with unique insights into the power of algorithms and data analysis. It was this background that would later fuel his revolutionary approach to AI development.
The AI Pivot: Birth of DeepSeek
In July 2023, as the global AI boom was reaching fever pitch, Liang made a decisive pivot. He announced the establishment of DeepSeek, an AI company that would challenge the very foundations of the industry.
"We're done following," Liang declared in a bold statement that would come to define DeepSeek's mission. "It's time to lead."
This transition wasn't just a career change; it was a paradigm shift. Liang saw an opportunity to apply the efficiency and innovation he had honed in quant trading to the burgeoning field of AI.
Disrupting the Status Quo
DeepSeek's entry into the AI arena was nothing short of revolutionary. In an industry where the prevailing wisdom dictated that developing cutting-edge large language models required enormous technical and financial resources, Liang and his team took a different approach.
On January 20, 2025, DeepSeek released its R1 LLM, a model that matched the performance of industry leaders at a fraction of the cost. This release sent shockwaves through the tech world.
Key Achievements:
- Developed the R1 model for just $6 million, compared to the $80-100 million cost of GPT-4
- Used only 2,000 Nvidia H800 GPUs, versus the 16,000 H100 GPUs required for Meta's LLaMA 3
- Achieved comparable performance to OpenAI's models while drastically reducing computational overhead
The impact was immediate and profound. Within days of its release, the DeepSeek AI assistant became the top free app in US app stores, outranking even OpenAI's ChatGPT mobile app.
Innovation Philosophy
Liang's approach to innovation at DeepSeek is deeply rooted in his belief in the power of young, ambitious talent and a flat organizational structure.
"DeepSeek remains entirely bottom-up. We do not preassign roles; natural division of labor emerges. Everyone brings unique experiences and ideas, and they don't need to be pushed," Liang explained.
This philosophy extends to how DeepSeek approaches problem-solving. Rather than following the industry trend of ever-larger models and more expensive hardware, Liang and his team focused on efficiency and novel approaches.
Key Innovation Strategies:
- Mixture-of-experts (MoE) architecture that activates only 37 billion out of 671 billion parameters for processing each token
- Optimized distillation techniques for transferring reasoning capabilities from larger models to smaller ones
- Use of reinforcement learning to enhance performance without extensive supervised fine-tuning
- Multi-head latent attention (MHLA) mechanism that reduces memory usage to 5-13% of previous methods
The Human Side of AI Development
Despite DeepSeek's technological achievements, Liang has always emphasized the human element in AI development. He believes that innovation is, first and foremost, a matter of belief and confidence.
"Why is Silicon Valley so innovative? Because they dare to try. When ChatGPT debuted, China lacked confidence in frontier research. But innovation requires confidence, and young people tend to have more of it," Liang stated.
This focus on nurturing talent and fostering a culture of innovation has been key to DeepSeek's success. The company actively seeks out top-tier talent by offering them the opportunity to tackle the world's toughest challenges.
Defining Moments
The Release of DeepSeek-R1
On January 20, 2025, DeepSeek unveiled its R1 model, a moment that would redefine the AI landscape. The release coincided with the announcement of OpenAI's $500 billion Stargate project, creating a stark contrast in approaches to AI development.
Key Players: Liang Wenfeng, DeepSeek's research team, OpenAI
Stakes: Challenging the notion that advanced AI requires massive resources
Impact: Triggered a reevaluation of AI development strategies globally
The Stock Market Shockwave
On January 27, 2025, just a week after R1's release, DeepSeek's success triggered a significant stock market sell-off. Investors began to doubt the value of large US-based AI vendors, including Nvidia, Microsoft, Meta Platforms, Oracle, and Broadcom.
Key Players: Global investors, major tech companies
Stakes: Billions in market valuation
Impact: Forced a global reassessment of AI company valuations and development strategies
Industry Impact
DeepSeek's innovations have had far-reaching effects on the AI industry:
- Democratization of AI: By providing high-performance models at a fraction of the cost, DeepSeek has made advanced AI more accessible to individuals and SMEs.
- Shift in Development Focus: The industry is now reevaluating the "bigger is better" approach, with more emphasis on efficiency and novel architectures.
- Global Competition: DeepSeek's success has challenged the US dominance in AI, sparking a new era of global AI competition.
- Open Source Movement: DeepSeek's commitment to open-sourcing its models has accelerated the trend towards more open and collaborative AI development.
Crisis Management
DeepSeek's rapid rise hasn't been without challenges. The company's success in creating efficient, high-performance models raised concerns about potential misuse and ethical implications.
Liang addressed these concerns head-on:
"We believe in responsible AI development. Our open-source approach allows for transparency and collective improvement of AI safety measures."
To mitigate risks, DeepSeek implemented strict usage policies and collaborated with ethics boards to ensure responsible AI deployment.
Legacy and Future Vision
Liang Wenfeng's impact on the AI industry extends beyond technological innovation. He has become a symbol of China's growing influence in the tech world and an inspiration for a new generation of entrepreneurs.
Current Projects:
- Developing more advanced reasoning models
- Exploring applications in healthcare and scientific research
- Collaborating with global institutions to address AI ethics and safety
Future Vision: Liang sees a future where AI is not just more powerful, but more accessible and aligned with human values.
"Our goal is not just to create smarter AI, but to ensure it enhances human potential and addresses global challenges," Liang stated in a recent interview.
Closing Thoughts
Liang Wenfeng's journey from quant trading to AI innovation exemplifies the power of cross-disciplinary thinking and bold vision. His approach to AI development, focusing on efficiency and novel architectures, has not only disrupted the industry but also opened new possibilities for AI accessibility and application.
DeepSeek's success under Liang's leadership serves as a reminder that innovation often comes from unexpected places and that challenging established norms can lead to groundbreaking advancements. As the AI landscape continues to evolve, Liang Wenfeng and DeepSeek stand as testament to the transformative power of visionary leadership and unconventional thinking.
"In the world of AI, the next breakthrough could come from anywhere. Our job is to keep pushing boundaries and reimagining what's possible," Liang concludes, leaving us with a powerful vision of an AI future that is both more advanced and more inclusive.
References
- https://en.wikipedia.org/wiki/DeepSeek
- https://futurbyte.co/blog/deepseek-journey-of-innovation-and-excellence/
- https://www.ap.org/news-highlights/spotlights/2025/what-is-deepseek-the-chinese-ai-company-upending-the-stock-market/
- https://www.ourchinastory.com/en/14046/What's-the-story-of-DeepSeek-and-its-founder-Liang-Wenfeng
- https://www.bain.com/insights/deepseek-a-game-changer-in-ai-efficiency/
- https://thechinaacademy.org/interview-with-deepseek-founder-were-done-following-its-time-to-lead/
- https://www.techtarget.com/whatis/feature/DeepSeek-explained-Everything-you-need-to-know
- https://buttondown.com/ainews/archive/ainews-llada-large-language-diffusion-models/
- https://www.pbs.org/newshour/science/what-is-deepseek-heres-a-quick-guide-to-the-chinese-ai-company
- https://www.sydney.edu.au/news-opinion/news/2025/01/29/deepseek-ai-china-us-tech.html