Founder Story: Rod Drury of Xero
The inspiration for Xero came as cloud computing began to emerge, offering the potential for real-time, global access to software. Drury saw a transformative opportunity: a cloud-based accounting solution that would eliminate the logistical challenges of software distribution and empower small businesses to manage their finances more effectively. As Drury put it, “SMBs are the biggest monetization opportunity on the web,” and he was determined to capitalize on it.